We're not a global advertising agency by any stretch of the imagination. However, we certainly know how to get a succinct message across both the online and offline channels. Because we're ultimately ideas people, our clients enjoy the clarity and vision we bring to a media campaign.
There are different ways that our clients approach online advertising. Some simply repurpose their print advertising on important. Others choose to dig deeper into targeting capabilities that zero in on very exact users based on their viewing routine and behaviours. We helps clients select the right media outlets and create powerful display advertising with services that include design, copywriting, programming, media planning and buys and execution.
Search Engine Marketing (SEM)
When it comes to SEM, there's a bit more math than enchantment. We begin by investigative your website traffic and user profiles and patterns. Only then do create a program policy across platforms that including Google, Yahoo, Bing, etc. Once set and launched, we help you manage bids, track leads, monitor performance and optimize buys to see constant improvements. We have a single goal: deliver ROI and measurable results in the form of leads and sales.
For a number of our clients, Pay Per Click (PPC) advertising is an vital part of their marketing programs. Paid search can provide an instant first page ranking and drive web traffic. Most paid search programs are comparatively easy to create, but tougher to run, mainly if you're not on top of it all of the time. We work with clients to realize incoming traffic based on cost per click to ensure clients limit bounce rates improve exchange rates and increase ROI.
Email marketing is far more than blasting your latest stuff to a list of strangers. Rather, if done well, it is cost successful way to build stronger customer relationships and acquire new customers. We assist clients create extremely targeted e-mail marketing campaigns that reach the right audiences and drive customers to your landing pages. We handle all design, copywriting, coding, A/B testing, list procurement, dissemination, tracking and reporting.
Many of our small- to mid-sized clients are advertising their products and services on Facebook. Why? Because recent studies show that users are spending more time on Facebook than any other social media platform. We think that a strong Facebook presence can reach wide viewers, in an casual manner. It allows small- and mid-size business to drive users towards select content in order to gather expensive data – data that can be used across many customer acquisition campaigns.
Our social media experts can help you develop a robust Facebook page, app or advertising campaign to connect with your audiences in a cost effective way.
Print Advertising Campaigns
In the midst of such rapid change, some clients have written off traditional media like print advertising. We advise them not to make that mistake. Print advertising can still play a fundamental role in building brands, as well as selling products and services. Segments of all audiences still read magazines and newspapers. A powerful print campaign can raise brand awareness and send a strong ROI. We create print advertising for clients that need to set up attendance in the trade or consumer press. From concept and creative to production and fulfilment, we manage all aspects of the print advertising process. For certain media buys, we can manage all research, planning, negotiating and purchasing on our clients' behalf.